Vegas Girl Trips
BRANDING & PRODUCT
DEVELOPMENT
Brand Development
The Client
Vegas Girl Trips is a centralized hub for all your Vegas needs! From discount hotel rates to party packages, they help girl groups set up everything from start to finish. After establishing themselves in Las Vegas in 2012, Vegas Girl Trips quickly became one of the most popular and well-respected hosting agencies and concierge services on the Las Vegas Strip. By focusing on creating well-designed and highly enjoyable entertainment experiences, they have maintained an unparalleled reputation for quality since their inception.
The Challenge
Vegas Girl Trips hired Analytix Media to help create a distinguishable brand in the Las Vegas entertainment industry. This in itself proved to be a challenge, as Las Vegas entertainment groups have marketing budgets ranging in the millions. Additionally, many of competing concierge agencies have been established for decades with loyal clientele and daily references. Vegas Girl Trips faced many ups and downs coming into business a little over a year prior to reaching out to Analytix Media for digital marketing services.
The Solution
Analytix Media is familiar with the Las Vegas Entertainment industry and understood the hardships Vegas Girl Trips and Analytix Media would face during this process. Successful branding in a very competitive industry would require taking an alternative approach. A brand identity designed by Analytix Media was created with the idea of targeting and appealing to a college audience: new logo, corporate fonts with consistent and inviting color palette.
The Work
Rebranding Vegas Girl Trips allowed the company to appear trustworthy and appeal not only to their target market, but also to social media influencers.
