El Santo Cantina

PAID ADVERTISING

Paid Social

76% of online paid marketing efforts see zero to little results. Don't waste your $$$!

The Client

El Santo Cantina offers unique drinks and a Mexican style cuisine with a focus on seafood dishes. Located in the heart of downtown Sacramento, El Santo Cantina is the perfect place to unwind for a happy hour, have a business meeting or enjoy a romantic dinner.

The Challenge

El Santo Cantina is one of the newest restaurants that opened next to NBA’s Golden 1 Center. Being a new player in the Downtown Sacramento restaurant scene, El Santo Cantina had limited social presence and very little following. Their social media platforms lacked quality content and professional photos. In addition, their brand identity was inconsistent both online and in person.

Unfortunately El Santo Cantina did not see the success they had prepared for prior to opening. Analytix Media was called in to assist with managing and optimizing paid social ads and campaigns with the goal of converting into paying patrons.

The Solution

Analytix Media went straight to work and created a series of social media content to improve the restaurant’s overall image before starting paid social ad campaigns. Our media professionals generated paid social media campaigns to increase exposure to the surrounding geographic area. Analytix Media focused on 2 strategies for El Santo Cantina’s campaign. First, boosting visibility to increase local demographic awareness. Although in a prime location, El Santo Cantina was nowhere on the map for locals. Second, present the restaurant’s unique ambiance, weekly promotions and freshly updated brand.

The Results are In!

With new colorful and professional photographs, Analytix Media’s brand and design teams put together a social media ad strategy to create brand awareness. El Santo Cantina’s social media following grew exponentially. Together with influencer outreach, paid social media advertising campaign turned the struggling restaurant into a buzzing hot spot and helped develop relationships and engagement with the local community.