El Santo Ultra Lounge
PAID ADVERTISING
Paid Social
The Client
El Santo Ultralounge is a Latin based nightclub located just a few blocks from Sacramento Kings NBA arena. El Santo Ultralounge provides an unparalleled upscale nightclub experience every weekend playing Top 40, Reggeaton music, and regularly featuring live Bandas once a week. El Santo Ultralounge shares its space during daytime with their partner restaurant El Santo Cantina.
The Challenge
El Santo Ultralounge is one of the newest nightclubs that opened next to NBA’s Golden 1 Center. Being a new player in the Downtown Sacramento nightclub scene, El Santo Ultralounge had minimal social presence and very limited following. Unfortunately El Santo Ultralounge did not see the success they had prepared for prior to opening. Their social media platforms lacked quality content and professional photos. In addition, their brand identity was inconsistent both online, and in person. Analytix Media was called in to assist in managing and optimizing paid social advertising campaigns with the goal of converting followers into paying patrons.
The Solution
Analytix Media team went straight to work and created a series of social media content to improve the nightclub’s overall image prior to the start of paid social ad campaigns. Our media professionals generated paid social media campaigns to increase exposure to the surrounding geographic area. Analytix Media focused on two strategies for the El Santo Ultralounge campaign: first, boosting visibility to increase local demographic awareness; although in a prime location, El Santo Ultralounge was nowhere on the map for locals. Second, present the the nightclub’s unique ambiance, weekly promotions and freshly updated brand.
The Results are In!
Together with influencer outreach, the paid social media advertising campaign turned the struggling Ultralounge into a buzzing hot spot and helped develop relationships and engagement with the local community.
*statistics and screenshot may not represent current data
