Sapphire Gentlemen's Club

SOCIAL MEDIA & INFLUENCERS

Social Media Management

The Client

Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.

The Challenge

Sapphire Gentlemen’s Club in Las Vegas was dominating social media in the local Las Vegas market. In order to tap into the tourist market of 42.5 million annual visitors to Las Vegas, Sapphire hired Analytix Media to take a lead on social media management and optimization in order to achieve more exposure to tourist demographics. It was crucial for Sapphire’s new campaign to stand out in a very competitive and overcrowded tourist and entertainment market of Las Vegas.

The Solution

Analytix Media took this task head on by evaluating the state of Sapphire’s current social media assets, insights and target audience to gain a clear understanding of their existing approach and to generate a strategic action plan. We analyzed Sapphire’s current levels of engagement, noting any improvements that were needed. Our design team began by generating high-quality content while preserving Sapphire's existing branding. We arranged the publishing of this content throughout applicable social media channels while overseeing user metrics, engagements and silencing negative or offensive comments.

The Outcome

With branded content, carefully researched hashtags and consistent posts, Sapphire Gentlemen’s Club established a devoted following and increased engagement by over 12%. With average weekly impressions of over 300K, Sapphire was able to tap into the tourist market of Las Vegas.