Vegas Girl Trips

SOCIAL MEDIA & INFLUENCERS

Social Media Management

The Client

Vegas Girl Trips is a centralized hub for all your Vegas needs! From discount hotel rates to party packages, they help girl groups set up everything from start to finish. After establishing themselves in Las Vegas in 2012, Vegas Girl Trips quickly became one of the most popular and well-respected hosting agencies and concierge services on the Las Vegas Strip. By focusing on creating well-designed and highly enjoyable entertainment experiences, they have maintained an unparalleled reputation for quality since their inception.

The Challenge

Upon performing complimentary visibility marketing analysis, Analytix Media identified a number of areas Vegas Girl Trips could improve on to boost organic reach and maximize their social media marketing efforts. Capturing their target audience appeared to be one of the biggest challenges for Vegas Girl Trips and their social accounts. Their current social media accounts were overloaded with nightclub and event fliers and lacked beautiful and engaging content. Between poor-quality graphics and inconsistent posting schedule, Vegas Girl Trips social media presence was growing at a painstakingly slow rate.

The Solution

With many issues, Analytix Media also saw many opportunities to assist Vegas Girl Trips in steady social media growth. First, we revamped social media assets in a way to appeal to their newly defined target audiences. Analytix Media outsourced a team of professional photographers to produce superior original branded content, with a newly established brand in mind. Once their social media channels were fully revamped, Analytix Media initiated influencer outreach and selection process by offering a complimentary hotel stays and VIP services at day and nightclubs in exchange for influencing posts tagging Vegas Girl Trips. Influencers were Vegas Girl Trips' largest growth factor taking them from 8-12 trips booked per weekend to averaging over 200 trips every weekend.

The Outcome

Rebranding Vegas Girl Trips allowed the company to appear trustworthy and appeal not only to their target market, but also to social media influencers.