NKD Honey
BRANDING & PRODUCT
DEVELOPMENT
Product Development
The Client
NKD Honey Farms is built on a foundation of three generations of hands-on beekeeping experience. Dedication to the natural foods and beekeeping have been the focus of NKD Honey Farms since its inception in 1944. Their farms are located at the foothills of Adirondack Mountains, where nature is abundant with a variety of flowers that flourish in the undisturbed remote wilderness with clean air, soil and water. Their bee colonies are maintained without the use of any chemicals to meet the standards of organic certification. The beehives are specifically designed in a manner to prevent pest & mite infestation, while maintaining the integrity and purity of the honey. All beehives are strategically placed in isolated areas away from any type of contamination such as farms, highways, landfills and golf courses. This is how they ensure only the wildest, untreated and uncontaminated honey makes it from their hives to your spoon.
The Challenge
Being in the honey industry for generations, NKD Honey Farms owners were always hands on when handling their product. The honey’s incomparable taste and quality earned them a great reputation and loyal customers who would travel from other states to purchase more honey. Unfortunately, the farm’s current packaging was not up to the standards that would allow them to expand operations and introduce their delicious product to retail establishments. Analytix Media was called upon to create a brand identity and a tagline for product that demonstrates the honey’s organic and pure qualities. Analytix Media was also tasked to design product packaging and collaborate its production and delivery to the farm.
The Solution
After a brainstorming session our team introduced several brand names, logos and taglines to the customer. The customer really loved the simplicity of NKD Honey: NKD (NaKeD) - clearly displays the unaltered pure natural state of the product; and HNY (HoNeY) - reflects on the region the honey is harvested. Along with a clever name and a logo that went along with it, the client was very happy with the tagline that tied the entire concept together: “Naked Honey. The way nature intended it.” With a brand in mind, our graphics team proceeded onto product development.
The Work
New product packaging was designed in compliance with all food and agriculture packaging and labeling requirements. Next to nutritional value on the back of the label, a consumer will find a QR code which is linked to a PDF version of the Certificate of Analysis, further displaying the product’s true value.
