Finance

Loan Nucleus

The Client

Loan Nucleus is a US-based finance technology company that provides financing options for the residential mortgage industry.

The Challenge

Loan Nucleus approached Analytix Media with the request to assist them with the development of a new website that would eliminate challenges the company faced when it comes to their current UX and UI design. Their outdated content management system left consumers confused, often resulting in abandoned sessions and an extremely high drop-off rate. Loan Nucleus faced a difficult choice of continuing to execute their existing digital strategies and face elimination in a competitive market or making adjustments to continue growth.

The Solution

Analytix Media developed a new website with the user experience in mind. The site’s interface is organized and easy to navigate. The extensive content management system is organized and segregated in manner users can easily search the site’s resources and find useful information to learn about open class action lawsuit cases and eligibility, and connect with an attorney at law for legal advice. The site’s lead capture forms were redesigned and optimized, while strategically placed CTAs encouraged lead generation processes