Restaurant, Bar

O Ponto Brazilian Steakhouse

The Client

O Ponto Brazilian Steakhouse is a new destination point for fine dining in downtown Sacramento. Recognized for its fine dining and unique Brazilian experience of endless meats, sides, and salads. Their ambiance, culinary traditions, and outstanding hospitality services deliver a well-orchestrated ride that plays with colors, textures, temperatures, and flavors, leading guests to experience all five senses at the same time. That’s what they refer to as the #TheOpontoExperience

The Challenge

Even with a stunning venue and well-crafted menu, O Ponto Steakhouse needed help creating and managing their social media campaigns. O Ponto Steakhouse is a brand new restaurant in the “Farm-To-Fork” capital of the restaurant industry and had limited following. This posed a colossal challenge and limited their organic reach and engagement.

In addition, O Ponto Steakhouse needed professional-quality content for their social media and paid social campaigns.

The Solution

Analytix Media assisted in creating a new series of social media content to improve the restaurant’s overall image. Our media professionals generated paid social media campaigns to increase exposure to the surrounding geographic area and specifically target local foodies. Through social influencers and local SEO, Analytix Media was able to organically increase O Ponto Brazilian Steakhouse’s daily covers.