Travel, Entertainment

Vegas Girl Trips

The Client

Vegas Girl Trips is a centralized hub for all your Vegas needs! From discount hotel rates to party packages, they help girl groups set up everything from start to finish. After establishing themselves in Las Vegas in 2012, Vegas Girl Trips quickly became one of the most popular and well-respected hosting agencies and concierge services on the Las Vegas Strip. By focusing on creating well-designed and highly enjoyable entertainment experiences, they have maintained an unparalleled reputation for quality since their inception.

The Challenge

Vegas Girl Trips requested a website audit to pinpoint and address performance issues that frequently crashed the website. It was also important for Vegas Girl Trips to evaluate the site's design and navigation structure and identify areas for improvement. Upon conducting a website audit, Analytix Media presented a report with existing problems and available solution options. Their current website had several areas for improvement. The most impactful issue was inadequate UX/ UI design, which simply made the company look illegitimate and scammy. The site's content was poorly placed and featured no CTAs, leaving even our most experienced designers confused. Vegas Girl Trips’ current website also lacked brand identity as their logo was simple text and site colors were all over the place. With a clear landscape of their strengths and weaknesses, Vegas Girl Trips requested Analytix Media’s assistance in curating and executing a plan to revamp the company’s current web presence.

The Solution

Analytix Media’s web design and development teams started working on a brand-new website from scratch. New site was designed with user experience in mind, making it easy to navigate and understand services and packages Vegas Girl Trips has to offer. The site was populated with content and strategically placed clear call-to-actions. Furthermore, Analytix Media created a custom back end to assist Vegas Girl Trips track groups along with automations upon packages purchased. Meanwhile our graphics team worked on establishing a brand identity for Vegas Girl Trips with a new logo, corporate fonts and consistent and inviting color palette. Rebranding Vegas Girl Trips allowed the company to appear more trustworthy, appealing not only to their target market but also to social media influencers. Influencers were Vegas Girl Trips' largest growth factor taking them from 8-12 trips booked per weekend to averaging over 200 trips every weekend.