Bang VIP
PAID ADVERTISING
PPC
The Client
Bang VIP is a nightlife promotion and entertainment organization located in Northern California. Bang VIP is an agency that connects bar and nightlife patrons with their choice of a venue and allows them to make reservations, book VIP service or simply get on the complimentary guest list - all without the need to get in touch with local promoters.
The Challenge
Analytix Media was called on to develop a paid advertising campaign to assist Bang VIP with their expansion plans in California and Nevada States. Once contracting nightclubs in new cities, Bang VIP faced the issue of acquiring ample site users to feed their guest lists. Bang VIP’s target audience is more niche than most industries and this posed a challenge when determining the most effective marketing strategy to increase site users.
The Solution
Analytix Media assisted in designing a series of Pay Per Click campaigns primarily with Google Adwords. Through multiple series of A/B test campaigns, strategic analysis and optimization, Analytix Media successfully optimized targeted PPC ads dropping cost per user acquisition and exponentially increasing site members.
The Results are In!
Bang VIP expanded from 6 to 84 nightclubs in a matter of 10 months. The Bang VIP web page saw a significant increase from approximately 5,000 site members to over 80,000 members through a 10 month period of PPC Campaigns.
*statistics and screenshot may not represent current data
