Vegas Girl Trips

PAID ADVERTISING

Paid Social

76% of online paid marketing efforts see zero to little results. Don't waste your $$$!

The Client

Vegas Girl Trips is a centralized hub for all your Vegas needs! From discount hotel rates to party packages, they help girl groups set up everything from start to finish. After establishing themselves in Las Vegas in 2012, Vegas Girl Trips quickly became one of the most popular and well-respected hosting agencies and concierge services on the Las Vegas Strip. By focusing on creating well-designed and highly enjoyable entertainment experiences, they have maintained an unparalleled reputation for quality since their inception.

The Challenge

After performing complimentary visibility marketing analysis, Analytix Media identified a number of areas Vegas Girl Trips could improve on to maximize their paid social media advertising efforts. Confusion on where to start with Paid Social advertisements led Vegas Girl Trips to run unsuccessful paid social media campaigns from their very inception. Vegas Girl Trips was seeing conversion rate under 1% on their preliminary ads. Upon analysis, Analytix Media concluded a combination of a landing page with no call to action and poor ad targeting were the missing links to gaining conversions for Vegas Girl Trips.

The Solution

Analytix Media researched and identified a niche target audience and other groups of target demographics to curate a powerful paid advertising campaign for Vegas Girl Trips. Through a series of A/B testing, Analytix Media optimized ad campaign and reduced conversion rate by almost $7. Next, we created a retargeting campaign, which delivered the highest conversions and created many repeat customers for Vegas Girl Trips.