VIP Room Key
PAID ADVERTISING
Paid Social
The Client
VIP Room Key is an online travel shopping company for individual and group travels. VIP Room Key not only assists in finding the lowest rates on hotels in over 700 cities but also is a one stop shop for tourist activities, discount flights, and more.
The Challenge
VIP Room Key provides travel solutions with a small team, competing against exceptionally large enterprises with in-house marketing teams and extensive advertising budgets. VIP Room Key has been flying under the radar since its commencement but wanted to take the spotlight with a social media marketing strategy that reveals their technology and value to the consumer.
While their PPC ads successfully converted customers on their website, VIP Room Key’s social media presence was non-existent. Understanding the importance of social media marketing efforts, VIP Room Key hired Analytix Media to expand their marketing efforts through Paid Social Media Advertising.
The Solution
In order to launch the Paid Social Media Advertising Campaign, Analytics Media first had to establish VIP Room Key’s online presence on a variety of social media channels. Initially, our design team developed a series of branded graphics for consistent social media feed posts. Analytix Media assisted in finding the right pictures for hotels showing the different types of rooms and main features of the hotels. Next, Analytix Media helped optimize location based ads for social and PPC ads.
The Results are In!
It didn’t take much time for VIP Room Key to start seeing the results of Paid Social Media Ads. With the average return on ad spend of almost 300%, VIP Room Key’s only regret was that they did not launch this campaign sooner.
*statistics and screenshot may not represent current data
