Yard Bros Landscaping

PAID ADVERTISING

PPC

76% of online paid marketing efforts see zero to little results. Don't waste your $$$!

The Client

Yard Bros Tree Service is a 5-star rated company servicing Solano, Yolo, and Sacramento counties. With every project, Yard Bros work with their customers to create the perfect layout for years to come. Yard Bros Tree Service can do everything that all of the other companies claim they can do and do it better, saving more money for their customers. Yard Bros have earned their customers' trust with professionalism, attention to detail, safety, and outstanding customer service. Yard Bros are on a mission to enhance local communities one property at a time.

The Challenge

Like most locally owned businesses, Yard Bros receive a majority of their clients through referrals and Yelp reviews. Yard Bros requested a Complimentary Audit from Analytix Media. Their goal was to identify areas of marketing efforts that can use improvement to fuel new prospective client leads and to expand operations. Upon initial Visibility Audit, Analytix Media observed a lack in traffic from Google - the most used search engine. Only a fraction of organic and paid website traffic was coming from Google searches. It was crucial for Yard Bros to position themselves for visibility on the internet’s most widely search engine. Analytix Media generated a strategic marketing plan to help Yard Bros meet their goals.

The Solution

Analytix Media designed a brand-new website with a clean and modern interface and user experience in mind. The site's content was strategically designed and placed in a way to draw user's attention to key factors when choosing their ideal landscaping service.

The new website features a number of clear and direct CTAs to encourage lead generation. The site's landing pages, content and call to actions are optimized for search engines to crawl based on keywords and user location. Analytix Media created numerous landing pages and targeted them towards specific PPC Campaign types. Through multiple A/B PPC tests, Analytix Media optimized Paid Google Advertising and increased conversions.

The Results are In!

Together with the new website and minimal ad spend through their PPC marketing strategy, Yard Bros observed their monthly ad spend return on investment increase upwards of 700%.