Insightful Content Marketing Stats You Should Know
- Savannah J.
- Jun 3, 2020
- 5 min read
Updated: Aug 19, 2020
Content is certainly king in digital marketing and this fact holds true in 2020. Consumers are looking for fast, entertaining, and informative content. To convince you, we provide insightful stats on the importance of content marketing.
Leading Stats on Content Marketing
Leaders in content marketing get 7.8x times more website traffic compared to others.
Readers spend an average time of 37 seconds on an article.
Consumers like to engage with brands that provide them tailored content.
25% of U.S. web users utilize ad blockers.
Content marketing is 62% less expensive compared to outbound marketing, but it produces three times more leads.
Marketers who effectively use blogs are 13x likelier to get a positive ROI.
70% of customers wish to know about a service or product through content and not ads
At any point in time, 84% of U.S. citizens are indulging in shopping.
70% of buyers are willing to learn about products from brands on YouTube.
An industry report states that the average American customer views about 10,000 messages from brands every day.
Content creation ranks as the best contributing element for success in B2B marketing with 89%. Strategy gets second place with 72%.
Learning From the Above Stats
Consumers are using ad-blocking tools to avoid seeing annoying adverts. This makes content marketing more valuable. Marketers need to create shareable and engaging content that can fetch them hot leads and prospects. You need to create a great impression through your content to obtain promising leads for follow-ups.
Valuable Content Types
Infographics are shared and liked on social platforms 3 times more than other content types.
Your odds of ranking increase by 434% if you include a blog on your website.
50% of consumers say watching online videos about products aids them to make confident buying decisions.
Videos are 50x likelier to get organic Google page ranks compared to plain text.
Consumers in the U.S. watch about 6 hours of online videos each day.
Videos make visitors stay about two minutes more on a website and increase their chances of making a purchase by 64%.
B2B firms that posted 11+ blogs a month obtained about three times more traffic compared to companies that blogged just 0 to 1 times a month.
One in ten blog articles is compounding. This means organic search boosts their traffic with time.
Titles that have six to 13 words get the most consistent and highest traffic numbers.
Over its lifespan, one compounding post in a blog generates approximately the amount of traffic delivered by six decaying articles.
Compounding blog articles comprise about 10%% of blog articles but produce around 38% of total traffic.
86% of customers wish to receive monthly promotional email messages from their favorite businesses. 15% want daily promotions, while 64% prefer emails with rich text.
About 66% of email messages are viewed on tablets or smartphones.
Marketers who execute customized and segmented email marketing campaigns gain a 760% rise in revenue on average.
56% of customers say they find user testimonials to be helpful.
4x more consumers prefer to watch a product video than reading written content about it.
Learning From the Above Stats on Valuable Content Types
Consumers are shifting from text to visual content so content marketers should cater to the preferences of each user. Videos have become the favorite, however, blogs also attract traffic to a website. Learn about the likings of your target audience and consistently post the kind of content they want to develop value.
Stats on Content Marketing for B2B
57% of purchasers say most of the online B2B content is just nonsense.
On average, a B2B buyer makes about 12 searches online before visiting the website of a vendor. They complete about 57% of the purchasing process before wishing to contact a sales rep.
75% of purchasers opine content influences their purchasing decision considerably. 62% opine they can make their final buying criteria based only on web content.
Over 50% of B2B purchasers read at least 8 content pieces in their buying process. Further, over 80% of purchasers read five articles at least.
70 percent of B2B researchers and buyers watch videos to learn more about the product they’re interested in.
59% of marketing professionals opine inbound generate the best leads for sales closure.
88 percent of B2B marketing professionals wish to learn how to gauge their ROI from social platform activities.
72% of marketers who have computed ROI maintain faith in their strategy. But just 49% of marketers who haven’t computed ROI are confident about their tactics.
More B2B companies shell out for marketing on search engines rather than social promotion.
About 60% of small businesses do not have the capability to monitor return on investment from their social platform activities.
78% of firms utilize site traffic to measure the effectiveness of their content marketing campaigns.
Companies allot about 29% of their B2B marketing spend on content.
An organization uses about eight content marketing strategies on average.
The most-employed content marketing strategies by B2B organizations are email newsletters about (77%), blogs (about 80%), and social network content (about 83%).
In 2017, 52 percent of B2B marketing professionals used blogs as a critical strategy for success.
Email ranks as the most preferred method of content distribution (93%). LinkedIn comes next with 89%.
B2B purchasers are willing to use just digital content to make their buying decisions.
Learning From the Above B2B Stats
In B2B marketing, long-form content reigns supreme. However, social is also becoming increasingly effective as a distribution channel. You should experiment fearlessly to unlock the potential of new B2B marketing platforms and channels.
Stats on Content Marketing for B2C
74 percent of B2C marketing professionals say they have a viable content marketing plan. 40% have a documented strategy, while 34% use a verbal plan.
76% of marketers with a strategy plan to use content marketing not just as a marketing campaign but as a continuing business process.
74% state the main objective of their content marketing plan is increasing brand awareness over the next year.
78 percent of B2C marketing professionals state they can show using metrics how their content marketing campaigns have improved audience engagement.
Popular B2C marketing tools are dedicated email systems (63%), social platform calendars (68%), and analytics applications (78%).
49% of B2C marketing professionals say strategy problems were the main factor in their stagnant numbers in content marketing. 48% opine the reason is they did not allow enough time for content marketing.
To know about their audiences, 54% of B2C marketing professionals used website analysis, 54% utilized social listening, while 59% employed keyword research.
60% of customers will not buy from a brand that offers un-optimized mobile content, overly individualized content, or poorly crafted content.
Just 36% of marketing professionals state they can prove content marketing strategies have reduced customer acquisition costs. 78% opine it has helped to improve consumer engagement.
B2C Learning
It is vital for marketers to develop a loyal and long-term consumer base with impactful content marketing strategies. Audiences always want more – faster ways to get information, at a lesser cost and with an enjoyable experience. Therefore, you should improve your content so it drives leads to become paying customers. Track your strategies and campaigns to learn what is delivering results and what isn’t.
Overall Learning From the Above Content Marketing Statistics
There is no doubt that content has come to the most desired and valuable type of marketing today. In 2020 and beyond, you need to tweak and track your content to understand what type will most benefit your organization. To sum up, content marketing is important because the effective implementation is sure to deliver excellent returns.
Generating content is an art. It takes more than just typing words on-page. Our digital marketing experts create relevant content that provides value, and your customers will return the favor. Whether you need quality content or would like to request a free analysis, simply fill out the contact form to get the ball rolling.
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