All You Need to Know about Web Design and SEO
- Savannah J.
- Jul 17, 2020
- 4 min read
Updated: Jul 14, 2021
Smart web design is essential for online success. You need to optimize your site’s design so that it appears at the top of search results pages. SEO (search engine optimization) is a method to optimize websites so that they rank highly on search engines.
It’s important for your site to appear in the initial two pages of search results so that visitors and prospects can find your business effortlessly. To obtain the best results, you need to hire a web design firm to create your business website and implement an effective SEO strategy.
However, many companies don’t worry about SEO until their hired web design firm creates or redesigns their website. The sites may look great but often lack SEO techniques and best practices.
SEO-Friendly Website Design
SEO and web design are closely connected. A website design firm needs to comprehend basic SEO rules and include them in its website design method so that the site is optimized for search engines. It needs to include SEO in its process for web design. This will enable the site to gain higher search platform traffic and rank well on results pages for specific search words.
In addition, web design affects the UX (user experience) which is an important aspect of good SEO practice. A web design and SEO firm produces a website’s basic structure that takes into account how search platforms crawl and comprehend the site’s content. This makes it simpler for the search engines to index the website’s pages.
In this article, we provide details about the essential SEO and web design principles that all organizations need to include in their web design. This will make their site friendlier to search engines but without comprising its exclusive look and feel. Ensure your hired website design agency also comprehends the significance of the below-given principles.
Website Site Information Architecture and Structure
To start, web design and SEO firm should ensure the site has well-defined navigation and architecture. Your site’s architecture is its basic structure. Its layout should be clean to provide excellent UX, entice visitors, and keep them engrossed. This is vital as your site’s SEO performance will be diminished by high bounce rates.
Your web design firm should aim to craft intuitive navigation and information architecture to enable your visitors to effortlessly navigate and engage with your website. This will also ensure the easy crawling of your website pages and the optimized distribution of internal links. These SEO elements can help to keep your visitors engrossed longer and boost the conversion rate of your website.
Responsive and Mobile-Friendly Design
In 2015, Google included mobile-friendliness as a crucial ranking element. Mobile traffic is increasing by the day. Google has therefore announced that its search engine will crawl and index every site via mobile-friendly indexing. This makes it essential to make your website mobile optimized.
Responsive design can ensure mobile-friendliness to cater to the wants and needs of mobile device users. Further, a website’s responsive design can present an excellent UX to users on all devices.
Usability
Good usability is essential for optimum UX. It can make visitors remain longer on your site as well as convert to buying your services or products.
The following factors are important for user-friendly web design: Visual hierarchy, page layout, site search, contact forms, site navigation, and consistent and clear CTAs (calls-to-action).
Simple-to-Read Website Design
A lot of people do not understand the impact of site design on content. Poor website design can make it hard for visitors to view the site’s content. Your website design agency should try to avoid the following negative factors:
Lots of hyperlinks
Content blocks in strange locations
Font that is difficult to read
Too small or big text
Colored text and content on a black or white background
These elements can well make visitors exit your site before understanding your content. This will raise your site’s bounce rate and could affect your company’s reputation and send prospects to your competitors.
Conversion-Optimized Web Design
Your business website can only be effective if it’s able to convert visitors into paying customers. For this, your web design agency should implement CRO (conversion rate optimization) on your site. CRO assists a website to convert leads into sales.
Your site should guide your visitors to take the desired actions. A conversion-optimized website has an easily navigable and slick design, robust SEO strategy, and is sprinkled with suggestive CTA buttons. These elements can make your visitors take desired actions such as scheduling appointments, booking your services, buying your products, or filling out contact forms.
Website Speed Design
Fast loading speed is essential for your website’s pages. Your web design agency should avoid elements that slow your site’s loading time which will increase bounce rates and provide a poor UX. Complicated design aspects like animation and large images may look attractive, but might not be seen at all in the first place as your visitors could leave your website as they are loading. Poor loading speed is the main cause of high bounce rates.
Therefore, your site should be designed to load quickly to provide a better UX and encourage users to stay on it longer, giving the CTAs a better chance to convert them. Keeping this in mind, the web design service should reduce the use of elements that slow downloading time to enhance site speed.
Image Optimization
Images play a vital role in website design and it’s essential to optimize them for effective SEO and web design. Try to use the following image aspects on your site:
Utilize images of the correct size to ensure fast downloads
Use an image name which clearly explains what it is about
Utilize explanatory alt text for image optimization, and identification for sight-impacted viewers
Wrap Up
Conversion-centric site design and effective SEO strategy will make your website optimized for search engine platforms so that it attracts more visitors and prospects. Hire a proven web design agency that can create a business website that provides relevant content about your brand and business and becomes more visible on search engines. Consider the tips provided in this article while hiring a professional web design and SEO firm that can help to boost your website’s traffic, leads, and successful sales.
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