Go Daylight Energy Solar

SEO & CONTENT MARKETING

SEO

How does your SEO or content marketing stack up against your competition?

The Client

Daylight Energy provides customized solar solutions to Californians to help them save thousands annually on electricity bills. Their Team of seasoned professionals assess current energy use and recommends the best package for their customers. With no money down options, Daylight Energy can lock in lower rates. Not only will that lower your electricity bill instantly, but overtime it virtually eliminates it. With their in-house installation team, Daylight Energy completes installs quick and easy.

The Challenge

Prior to commissioning Analytix Media to develop, construct, and execute a brand new website, Daylight Energy’s existing site was in a ‘sad’ condition. It was completely bare of any content. The site's only landing page was poorly designed, and led users to equally as bare lead generation page. This proved to be a problem for Daylight Energy and hurt their SEO rankings.

It was crucial for Daylight Energy to develop a new SEO strategy and optimize their website to drive organic traffic and function as an informative tool for its users.

The Solution

After performing extensive SEO audit and analysis, Analytix Media was able to gain a clear understanding of Daylight’s current SEO strategy and existing problems. We evaluated their existing landscape and developed a clear and strategic plan for improvement.

To address one of the biggest issues, Analytix Media created additional content pages with optimal use of relevant keywords to improve the site’s SEO ranking. Our SEO experts removed a number of critical errors that were hurting Daylight’s site. In addition we added high-quality back-links, updated metadata, and populated the new site with blogs to establish domain authority.

Progress is Key!

Although SEO results rarely happen overnight, Daylight Energy was able to see the results much sooner than usual. Over the course of next 4 months, organic traffic to the site increased by almost 200%. Months later, their SEO ranking continues to improve, making Daylight Solar easier to find.