El Santo Ultra Lounge

SOCIAL MEDIA & INFLUENCERS

Influencer Outreach

The Client

El Santo Ultralounge is a Latin based nightclub located just a few blocks from Sacramento Kings NBA arena. El Santo Ultralounge provides an unparalleled upscale nightclub experience every weekend playing Top 40, Reggeaton music, and regularly featuring live Bandas once a week. El Santo Ultralounge shares its space during daytime with their partner restaurant El Santo Cantina.

The Challenge

El Santo Ultralounge is one of the newest nightclubs that opened next to NBA’s Golden 1 Center. Being a new player in the Downtown Sacramento nightclub scene, El Santo Ultralounge had minimal social presence and very limited following. Unfortunately El Santo Ultralounge did not see the success they had prepared for prior to opening. Their social media platforms lacked quality content and professional photos. In addition, their brand identity was inconsistent both online, and in person. Analytix Media was called in to assist in managing and optimizing paid social advertising campaigns with the goal of converting followers into paying patrons.

The Solution

Analytix Media team went straight to work and created a series of social media content to improve the nightclub’s overall image prior to the start of paid social ad campaigns. Our media professionals generated paid social media campaigns to increase exposure to the surrounding geographic area. Analytix Media focused on two strategies for the El Santo Ultralounge campaign: first, boosting visibility to increase local demographic awareness; although in a prime location, El Santo Ultralounge was nowhere on the map for locals. Second, present the the nightclub’s unique ambiance, weekly promotions and freshly updated brand. Our social media professionals reconfigured El Santo’s social platforms and delivered branded content for a more consistent look. In addition, our PR team built relations with local influencers and social pages allowing the club to connect with the local community.

The Outcome

El Santo Ultralounge saw immense progress in following and engagement growth. High quality social media pictures of the nightclub and their offerings alongside influencer outreach were major factors in their brand image.